“About one quarter (of those surveyed) were systematically buying products that failed,” Simester said. Write CSS OR LESS and hit save. However, four researchers discovered precisely the opposite. While watermelons are given their juicy pink anf green colors naturally, the Watermelon Oreos get their pinkish and green hues from red 40 lake, yellow 5 lake, and blue 1 lake. People either like it or hate it, but I believe it’s even more prevalent with watermelon. The anonymized card data enabled them to break down purchases of about 5,000 new products in the following categories: beauty, consumer health care, edibles and general merchandise. "Bacterial blotch disease comes from infected seed and only affects the rind," says Reeves. The newest Oreo is watermelon-flavored. CTRL + SPACE for auto-complete. If You Loved Watermelon Oreos, You May Be a ‘Harbinger of Failure’ It turns out that certain people repeatedly buy products that end up flopping. Watermelon Oreos, the dunkable cookie's newest makeover, went on sale June 10, but the typically social media savvy company hasn't marketed the limited edition cookie as they have others. Still, Nabisco hopes that cookie lovers will bring the limited edition flavor to their next picnic. Gender and Shopping: Websites Becoming Expert in Buying Behavior, “They tend to purchase the same amount. Share this article. Instead the immediate taste I got was a watermelon taste that tasted like, frankly, it had been blended with creme.” “They do tend to buy slightly less expensive items, but there’s really nothing that leaps out at you about them.”. They don’t shop at odd hours, or visit (the store) more or less,” Simester said. The ingredients look more like a poster product for our Scary Seven ingredients to avoid rather than anything even remotely like a watermelon. Watermelon Oreos are an easy extension of that for a kid. Because, in my experience, the two most polarizing candy flavors in America seem to be strawberry and watermelon. Aside from what they bought, the harbingers of failure shopped just like their counterparts who are drawn to successful products. Saying the company chose watermelon because it's a "fun, summer flavor", the cookies just debuted at Target stores nationwide and will be available through the summer or while supplies last. That political candidate everyone else finds off-putting. While the cookies may taste like Nabisco figured out how to get a giant watermelon into its little cookies, there's no actual watermelon in the ingredients. They select Diet Crystal Pepsi over Arizona Tea. Simester said consumers needn’t worry about which camp they fall into. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. In fact, there are few recognizable food ingredients at all: Sugar, unbleached enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate {vitamin B1}, riboflavin {vitamin B2}, folic acid), palm and/or canola oil, high fructose corn syrup, cornstarch, salt, baking soda, soy lecithin, natural and artificial flavor, artificial color (red 40 lake, yellow 5 lake, blue 1 lake). Novelty Oreos, according to Mr. Parnell, play a much purer role: They help drive consumers back to milk’s alleged favorite, the 108-year-old paterfamilias, the plain old Oreo. Oreo (/ ˈ ɔːr i oʊ /) is an American sandwich cookie consisting of two (usually chocolate) wafers with a sweet crème filling. Today. They also were surprised by how many harbingers of failure there are. June 21, 2013, 2:41 PM UTC. Weird And Wonderful … As you saw above, The Nosh Show guys and I discussed these Oreos on this week’s podcast… what I figured (but didn’t say) was that these Limited Edition Watermelon Golden Oreos wouldn’t contain any real watermelon. They're big no-nos on our Scary Seven list because they've been linked with hyperactivity, behavioral and attention disorders, especially in children, the target market for these cookies. I understand […] If so, you may be a “harbinger of failure” — a shopper with a natural affinity for products destined to flop. The cookies feature a watermelon-flavored creme filling, colored pink and green, sandwiched between two Golden Oreo wafers. Delicious Watermelon Flavor Golden Oreos Includes 2 Pack More to consider from our brands. Husband: “Uh, okay. Things like cookies get pushed back compared to breakfast, lunch, and dinner. Did you know that throughout much of Europe artificial colors are banned because of the health risks? But if the blotch cracks, other bacteria and fungi can go through the cracks to … If so, you’re probably a “harbinger of failure” — a consumer whose taste is so unusual that companies can use your preferences to figure out what not to sell. It’s product developers and retailers who should pay attention, he said. Do you find yourself looking for discontinued products you loved on Amazon or eBay, say Diet Crystal Pepsi or Frito Lay Lemonade? So why eat something that says watermelon but contains NO watermelon? And it works the other way around, too. Like Candy Corn Oreos, they’re exclusive to Target and cost around $3. Beyond Watermelon Oreos: 5 sweet, fruity treats. By Vidya Rao. We haven’t tried them yet, but early reports indicate that the filling tastes sort of like every watermelon candy out there. They do so across the board -- whether it’s cookies or nail polish -- and they typically buy a lot of whatever doomed product catches their eye. I don’t think watermelon candy tastes anything like watermelon, but I’ve also been told that I have the palate of a … IE 11 is not supported. Better luck next time, Oreo. Another summer, another seasonally-flavored treat. If you really want that "fun, summer flavor", stick with the real thing and dive into an organic watermelon. Still craving watermelon Oreos? I figured it went something like this: "Hey, summer's coming up. By not denoting "cane sugar," the first ingredient "sugar" is most likely from genetically modified Monsanto Roundup Ready sugar beets. The study used data from a large convenience store chain from 2003 to 2009 to survey the buying habits of nearly 29,500 consumers with shopper rewards cards. Do you find yourself looking for discontinued products you loved on Amazon or eBay, say Diet Crystal or... A poster product for our Scary Seven ingredients to avoid, there can be dozens of chemicals just... To a healthy Shopping Cart, Label Lessons. `` as the juicy delicious! 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